Cultivating vibrant senior living communities in Central Iowa
Who We Are
about highmark
Highmark Senior Living (Highmark), an affiliate of Hubbell Realty Company, is a full-service senior living, assisted living, and memory care provider for Edencrest communities, and is based out of West Des Moines, Iowa. Highmark focuses on quality care excellence for residents and providing the finest communities of choice at Edencrests throughout Iowa.
Highmark provides management and oversight for nine (9) senior communities in Central Iowa, serving more than 400 residents and 300 employees.
Edencrest Communities are located throughout central Iowa in Altoona, Ankeny, Des Moines, Johnston, Pleasant Hill, Norwalk, Urbandale, and Waukee.
Hubbell Realty is also amid construction of an additional Edencrest community in Adel (June 2025).
Our values
We are committed to our four core values:
- Commitment to care
- Valuing our residents, families and associates
- Innovative living
- Cultivating Vibrant communities
OUR TEAM
Highmark is a collaborative, trusted team composed of seasoned professionals who are optimizing a healthy, balanced working environment with a focus on customer service and investing in the future.
Jed is a seasoned healthcare executive with 19 years of diverse experience in healthcare operations, sales, and management. With leadership roles spanning multiple states and organizations, Jed has consistently demonstrated his ability to foster strong relationships, elevate service delivery, and develop organizational cultures that prioritize care and customer satisfaction.
Outside of work, Jed is passionate about sports and outdoor activities, with a particular love for rodeo. He also enjoys spending quality time with his wife and four children.
Staci brings a wealth of experience and a heart for service to her leadership role. With more than 15 years in healthcare and senior living, Staci is known for her compassionate approach and her talent for guiding families through one of life’s most important transitions. She leads with integrity, warmth, and a deep understanding of the unique needs of seniors and their loved ones. Staci is passionate about building meaningful relationships, supporting community teams, and ensuring that every family feels confident and cared for from the very first conversation.
Anna is a passionate storyteller and dynamic communicator dedicated to amplifying brands through authentic storytelling and strategic design. Anna combines creativity with data-driven strategies to make meaningful connections.
Anna leads Edencrest marketing initiatives, including content creation, advertising, and reputation management. Whether it’s through crafting compelling content, designing visually engaging materials, or building partnerships, Anna thrives on helping Edencrest shine in the marketplace.
Jason has 20+ years of fine-dining culinary expertise as an Executive Chef and leader of food programs in all facets from creation to research & development to standard operating procedures to final plating. He is looking forward to leading a revolution in culinary experiences for our Edencrest communities.
Greg comes to Highmark Senior Living with over 25 years of leadership experience in the social services, healthcare and senior living industry.
As a senior services/senior living industry professional, Greg has devoted over 16 years of his career to enhancing the lives of the seniors he has been fortunate enough to serve. Greg prides himself on his exceptional interpersonal and communication skills, which have allowed him to build productive relationships with residents, families and employees.
Greg is originally from Southern Illinois, and has one daughter and is Papa to two grandchildren.
Jennifer is a registered nurse and has a passion for our senior living communities. Previously, she worked as a Regional Wellness Director for Assisted Living communities. Jennifer is passionate about guiding families to the perfect senior living community for their loved one. She is a proud mother of both her daughter in college and her yellow lab, Dudley. Go Hawkeyes!
Kailee brings a compassionate heart and clinical expertise to support residents, families, and care teams across Edencrest communities, with a focus on Memory Care. With a strong background in nursing and a deep understanding of cognitive care, Kailee leads with empathy, innovation, and a steadfast commitment to quality. She works closely with each community to elevate memory care programming, train and mentor team members, and ensure residents living with dementia receive dignified, person-centered care.
Heather is a registered nurse with 18 years of experience and has been with Edencrest for 12 years. She supports the Edencrest communities by training and coaching the wellness staff to provide the best care to residents.
Josie plays a vital role in keeping daily operations running smoothly across Edencrest communities. With a sharp eye for detail and a strong commitment to teamwork, Josie ensures that staffing schedules are efficient, accurate, and supportive of both resident care and staff well-being. Her ability to balance logistics with compassion makes her an essential resource for team members and leadership alike. Behind the scenes, Josie helps create the structure that allows our caregivers to do what they do best—deliver exceptional, heartfelt service to our residents.
Lead Scheduler, Edencrest
Rachael has extensive HR experience across senior living, financial services, social services, and construction industries.
She holds a Master of Science degree in Leadership Development from Drake University and a Bachelor of Arts degree in Business Administration from Grand View University, with a focus on Human Resources. Additionally, she is certified as a Senior Professional in Human Resources (SPHR).
Alyssa brings a thoughtful, people-first approach to supporting teams across Edencrest communities. With a background in human resources and a passion for empowering others, Alyssa partners closely with leadership to cultivate positive workplace cultures, streamline HR processes, and ensure associates feel valued and supported. Alyssa’s work helps ensure Edencrest remains a place where both residents and staff thrive.
Jessica plays a key role in shaping the future of senior care by finding and hiring compassionate, skilled professionals who align with the organization’s mission and values. With a strong background in recruitment and human resources, Jessica is passionate about creating positive candidate experiences and building high-performing teams across Edencrest communities. Her strategic mindset and people-first approach help ensure every community is staffed with individuals who are not only qualified—but genuinely dedicated to enriching the lives of seniors.
Jessica is our Senior Accountant with 10 years accounting experience and five within the Senior Living industry. She impacts all of Highmark Senior Living by providing support for all accounting functions, including financial statements and budgeting as well as overseeing all resident billing and related processes.
Alex has been part of the senior living industry for over 20 years, holding various roles. Previously he was part of the team at Edencrest at The Legacy. He now supports the Edencrest Executive Directors as the Regional Business Office Manager.
Annette brings precision, organization, and a deep commitment to resident satisfaction to every community she supports. With a strong background in senior living operations and office management, Annette plays a critical role in ensuring the financial and administrative functions run smoothly across the Edencrest portfolio.